Boston, MA, United States, September 14th, 2020 Performance Architects has won the ODTUG Oracle Analytics Data Storytelling Challenge!


Back by popular demand, the second ODTUG Oracle Analytics Storytelling Challenge puts your analytics, data visualization, and data storytelling skills to the test! The week-long contest took place from August 24th-28th, 2020 and asked participants to use Oracle Analytics Cloud (OAC) to tell a data story to illustrate insights from a data set provided by ODTUG.

The Performance Architects story follows store sales data for our “Performance Architects Superstore”. Our three main areas of focus were analyzing sales in our Boston-based brick and mortar store to see if we should reconfigure the layout of our store to be more effective in terms of revenue and profit per square foot; analyzing internet channel sales from the effectiveness of promotional campaigns; and using machine learning to predict which potential customers would be best to target based on the demographics of our existing customer base. Our story uses custom map visualizations, machine learning, and new graphics released in OAC Versions 5.6 and 5.7 that allowed us to gain insights into these three focus areas.

Our full video submission can be found on our website under the Video Gallery page here. You can also view our submission announcement on ODTUG’s blog, as well as learn more detailed information about the ODTUG Oracle Analytics Data Storytelling Challenge here.

If you are interested in learning more about what Oracle Analytics Cloud can do for you and your organization, please contact us at We offer multiple engagement options to help you achieve success with implementing OAC.

About Performance Architects

Performance Architects partners with clients to design and build solutions that enable significant improvements in their performance. Whether you are considering Analytic or EPM solutions or have an existing implementation, our team of experienced functional and technical consultants can help you leverage the full power of these solutions. To learn more, please go to


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